Whakatakotoranga Wheako Whakarerekētanga (ADEM)
Kei te huri haere tonu ngā ture o te ao matihiko. I mua, ka taea te whakatutuki i te tūranga mā te whakatakoto i ētahi kupu matua. I tēnei rā, ka mahi tahi a Google me ētahi atu pūnaha me ngā hanganga paparanga maha e pānui ana i ngā whanonga tangata, ngā whāinga, ngā horopaki, me ngā wheako. I roto i tēnei ao hou, ko te ororongo te wikitoria, ehara i te 'whakaritenga'. Ko te whāinga ināianei ko te tūtaki ki ngā kaiwhakamahi me ngā ihirangi e rite ana ki ō rātou tāuritenga hinengaro i te wā tika. Ehara tēnei i te kēmu tūranga; he whakatakotoranga ororongo mātau.
Whai muri i ngā tau mahi me ngā tirohanga i roto i te ao wheako matihiko, i whakawhanakehia e au tētahi tauira hou e haere ana ki tua atu i te SEO, e aro ana ki ngā taunga wairua me ngā kare ā-roto o ngā kaiwhakamahi. I tapaina e au tēnei tauira ko te Hanganga Wheako Whakarerekētanga (ADEM) ā, i tēnei rā ka hiahia ahau ki te tohatoha i tēnei wheako paerewa ki a koutou.
Te Whānautanga o ADEM
I a au e hanga ana i ngā ihirangi matihiko, e hoahoa ana hoki i ngā wheako kaiwhakamahi, i pēnei tonu te āhua o taku whakaaro he mea te ngaro. Ko ngā tikanga SEO, ngā mātāpono wheako kaiwhakamahi, me ngā rautaki ihirangi i mātua wehea, kāore i te whai i tētahi huarahi whānui. Ko ngā arotakenga i mahia, me te kore e mārama ki ngā hiahia tūturu o ngā kaiwhakamahi, ō rātou āhua hinengaro, me ā rātou haerenga hinengaro, i hua mai ai he hua papaku, he hua wā poto noa iho.
Hei whakakī i tēnei āputa, i tīmata ahau ki te rangahau whānui e whakakotahi ana i te hinengaro tangata, te pūtaiao whanonga, te kaupapa whakarerekētanga hinengaro, me ngā hangarau matihiko. Ko tāku whāinga he whakawhanake i tētahi pūnaha e arotau ana i ngā wheako matihiko a ngā kaiwhakamahi ehara i te mea hangarau noa iho, engari he kare ā-roto me te hinengaro hoki.
I puta ake a ADEM hei hua o tēnei mahi rangahau me te wheako. Ehara i te mea he rautaki SEO, he tikanga UX rānei; engari he hoahoa whānui e awhi ana i ngā taha katoa o te wheako matihiko, e hopu ana i ngā taunga whakaaro o ngā kaiwhakamahi, ā, e mahi tahi ana me rātou.
Te Mauri me ngā Mātāpono Matua o ADEM
He huarahi whānui a ADEM e haere ana i tua atu i te māramatanga SEO tawhito, e ahu mai ana i ngā whanonga tangata me te mātau matihiko. Ka aro tēnei huarahi ki ngā wheako matihiko a ngā kaiwhakamahi, ka hopu i ō rātou taunga wairua me te kare ā-roto, ka tukutahi ki te horopaki, ā, ka hanga he hanganga e ārahi ana i runga i te mātau.
Ehara tēnei hanganga i te rautaki SEO. He wāhanga iti noa iho te SEO o tēnei pūnaha whānui. Ko te pūnaha tūturu ko te mōhio ki ngā whanonga tangata, te whakarite i ngā ihirangi me te hoahoa kia rite ki tēnei mōhiotanga, me te hanga i ngā wheako matihiko e rere pai ana.
Te Rongo i te Hiahia o te Kaiwhakamahi
I roto i ngā wheako matihiko, ehara i te mea ko ngā rapunga kupu te mea nui, engari ko te kare ā-roto, ko te mahi rānei i whakatere i te rapunga. E rapu ana mātou i ngā whakautu ehara i te mea 'He aha tā rātou e rapu nei?' engari 'He aha i rapu ai rātou i tēnei wā?' Ka mahia te kimi i ngā taunga whakaaro i runga i tēnei mātāpono: he aha te take i rapu ai te kaiwhakamahi i tēnei mea i nāianei? Ka tātarihia ngā wā poto, ngā kare ā-roto, me ngā horopaki. Ka hangaia te reo me ngā momo ihirangi i runga i ēnei āhua o roto.
I roto i aku mahi, kua kite ahau ahakoa ngā kupu rapu a ngā kaiwhakamahi, he rerekē ngā hua e hiahiatia ana e rātou i ngā momo wairua. Hei tauira, ko te kaiwhakamahi e rapu ana i te 'hoko whare' e hiahia ana ki ngā mōhiohio whānui i te wā rangahau, engari e tumanako ana ki ngā utu me ngā taunakitanga motuhake i te wā whakatau. Ka kitea e ADEM ēnei momo wairua, ā, ka hoatu ki ngā kaiwhakamahi te ihirangi e hiahiatia ana e rātou.
Aronga Hononga Āhuatanga
He mea hanga te ihirangi kia rite ki ngā āhuatanga pēnei i te wairua o ngā kaiwhakamahi, te wā, te taputapu, me te taiao. He rerekē ngā tikanga o ngā mōhiohio kotahi i raro i ngā āhuatanga rerekē. Nō reira, ka aro te ihirangi ehara i te mea ki 'tā rātou e rapu ana' engari ki 'he aha rātou i rapu ai i tēnei wā'.
Ko te hanganga kua hangaia kia rite ki te rere o te haerenga hinengaro pēnei i te mōhiotanga → te whakaaro → te whakatau → te mahi. Ko ngā kāwai, ko ngā momo ihirangi, ko ngā hōputu taitara kua maheretia ki ēnei kaupae haerenga. Nō reira, ka tūtaki ngā kaiwhakamahi ki tētahi rere ihirangi e tika ana mō tā rātou haerenga hinengaro, ā, ka taea e rātou te ahu whakamua me te kore e ngaro i roto i tēnei rere.
I taku whakamahi i tēnei huarahi i roto i aku kaupapa, i kite ahau kua tino piki ake te roa o te noho a ngā kaiwhakamahi ki te pae me ngā reiti taunekeneke. Nā te mea ka tūtaki ngā kaiwhakamahi ki tētahi rere o ngā ihirangi e tika ana mō tā rātou haerenga hinengaro, ka kitea e rātou he uara nui ake, ā, ka hanga hononga hohonu ake.
Aronga Hangarau me te Whakatere Mātauranga
Hanganga pae, rere o te whārangi, whakatakotoranga o ngā ihirangi—kua hangaia katoa hei kawe i ngā kaiwhakamahi ki te wāhi tika, me te kore e taumaha i a rātou ki te whakatau. Ka hangaia he mahere haere ā-roto, ehara i te tahua. Ka tukuna te hanganga pāwhiri-tahua tawhito ki te arataki mātauranga.
Ko te tuhituhi UX me ngā tuhinga poto e whakaritea ana kia rite ki ngā whakaaro pea a ngā kaiwhakamahi. Ko ngā whakamārama roto, ngā kāri āwhina iti, me ngā mōhiohio mōhiohio e haere tahi ana me ngā kupu matua i roto i ngā tuhinga. Ko te whāinga: Te hanga i tētahi hanganga e whakaatu ana i ngā whakautu i mua i te pātai a ngā kaiwhakamahi. Mā tēnei ka taea e ngā kaiwhakamahi te ahu whakamua i te huarahi tika mā te mōhiotanga, me te kore e whakaaro nui.
I roto i tētahi hanganga ADEM i whakawhanakehia e au mō tētahi pae hokohoko ipurangi, kua piki ake te wā e noho ana ngā kaiwhakamahi ki ngā whārangi hua mā te 40%, ā, kua piki ake hoki ngā reiti tāpiri-ki-te-kāreti mā te 25%. Nā te mea ka taea e ngā kaiwhakamahi te kimi mōhiohio i ngā mōhiohio e hiahiatia ana e rātou, me te kore e rapu.
Arohanga Whākētanga Whanonga
Ko ngā pāwhiri, te wā tatari, ngā taunekeneke ehara i te ine noa iho, engari he tohu i te hinengaro o te kaiwhakamahi. Ka whakahou aunoa te pūnaha i a ia anō i runga i ēnei tohu. Ka arotirohia te whanonga a te kaiwhakamahi, ā, ka urutauhia he pūmau, ehara i te mea kua whakaritea.
Ka tātarihia te hōhonutanga o te panuku, ngā putanga wāhanga, te tohatoha aro. Ka hangaia ngā taunakitanga ihirangi kia rite ki te horopaki o nāianei o te kaiwhakamahi, ehara i te mea o mua. Ka whakaarohia te raraunga taunekeneke iti i mua i ngā whakamātautau A/B. Ka āhei tēnei i te pūnaha ki te whakahou tonu me te arotau i a ia anō kia rite ki ngā whanonga a te kaiwhakamahi.
I roto i ngā kaupapa i whakamahia ai e au te ADEM, i hangaia e au he pūnaha e whakahou tonu ana i te rautaki o ngā ihirangi mā te tātari i ngā whanonga a ngā kaiwhakamahi. Mā tēnei, i hangaia e au he wheako matihiko e urutau ana ki ngā hiahia me ngā whanonga a ngā kaiwhakamahi. Nō reira, kua tino piki ake te pai o ngā kaiwhakamahi me ngā reiti tahuritanga.
Rere, Kaua e Tere
Kāore te mahi e inetia i ngā hēkona anake. Ko te mea nui ehara i te tere o te whakatuwheratanga o te whārangi, engari ko te rere ohorere o te wheako a te kaiwhakamahi. Ko ngā paearu SEO tawhito pēnei i te tere o te whārangi me te hototahi pūkoro ka whakahaerehia hei wāhanga nui o te hoahoanga hei pupuri i te rere o te wheako, kaua mo te 'tohu pahi' anake.
Ko ngā whakatau mō te hanga tukutuku me te hoahoa he whakaaro ki ngā kare ā- roto o te kaiwhakamahi. Mā tēnei ka pai te rere o te wheako a te kaiwhakamahi, kia kore ai e haukotia, kia taunekeneke ai rātou ki ngā ihirangi me te wheako, kaua ki ngā taipitopito hangarau.
I roto i tētahi hanganga ADEM i whakawhanakehia e au mō tētahi pae pūrongo, i aro atu au ki te rere o te uta o ngā ihirangi, kaua ki te tere o te uta o te whārangi. Ka taea e ngā kaiwhakamahi te taunekeneke ki ngā ihirangi me te kore e tatari kia utaina katoatia te whārangi. Nā tēnei huarahi i nui ake ai te roa o te wā e noho ana ngā kaiwhakamahi ki te pae me te maha o ngā tuhinga kua pānuihia.
Ihirangi = Whakaaetanga Kare ā-roto
Ehara te ihirangi i te mōhiohio noa iho, engari he hanganga e hono ana, e whakaohooho ana i te kare ā-roto, e ārahi ana hoki. Kua tuhia kia rerehua, kaua e pānuihia noa iho. Ka hangaia e te ihirangi he hononga kare ā-roto mā te whakaaetanga ki ngā kare ā-roto me ngā matea o ngā kaiwhakamahi.
Mā tēnei hononga kare ā-roto ka taea e ngā kaiwhakamahi te uru atu ki ngā ihirangi me te mārama ake. Ina rite ngā ihirangi ki ngā āhua hinengaro me ngā kare ā-roto o ngā kaiwhakamahi, ka kitea e rātou he nui ake te uara me te tikanga o ēnei ihirangi.
I roto i tētahi rautaki tuhinga i whakawhanakehia e au mō tētahi pūhara hauora, i whakaaturia e au ngā tuhinga i roto i ngā reo rerekē e ai ki ngā āhua kare ā-roto o ngā kaiwhakamahi. I a au e whakamahi ana i te reo whakamarie me te ātaahua mō ngā kaiwhakamahi manukanuka, i whakaaturia e au he tuhinga tātari me te taipitopito mō ngā kaiwhakamahi e rapu ana i ngā mōhiohio. Nā tēnei huarahi i taea ai e ngā kaiwhakamahi te whakapau i te wā roa ki runga i te pūhara me te whai wāhi atu ki ngā tuhinga.
Hanganga Hangarau = Kawe Wheako Korekitea
Ko ngā huānga hangarau pēnei i te tere o te whārangi, te hototahitanga pūkoro, te wātea ki te katoa, kua whakaritea hei hanganga korekitea mō te mahi maeneene o te wheako. Ko te SEO i konei he 'apa hanganga' noa iho. Ko te hanganga hangarau he kawe korekitea e tautoko ana, e whakarei ana i te wheako o te kaiwhakamahi.
Nā ēnei wāhanga hangarau ka maeneene te wheako o te kaiwhakamahi, ka āhei ai rātou ki te uru atu ki ngā ihirangi me ngā wheako. Ko te maeneenetanga me te kore kitea o te hanganga hangarau, ko te maturuturu me te kore haukotia o te wheako o te kaiwhakamahi.
I roto i ngā kaupapa i whakamahia ai e au te ADEM, i hoahoatia e au te hanganga hangarau hei kawe kōrero mōrearea mō te wheako kaiwhakamahi. Mā te arotau i ngā āhuatanga hangarau pēnei i te tere o te whārangi, te hototahi pūkoro, me te urunga wātea, ka āhei ahau i ngā kaiwhakamahi ki te uru atu ki ngā ihirangi me ngā wheako.
Te Kitea he Hua, Ehara i te Whāinga
Ko te puta ki runga i ngā miihini rapu ka taea hei hua ā-tārua o tēnei hanganga, engari ehara i te mea koinei anake te kaupapa. Nā te mea ko te kitea he utu mō te wheako pai, ehara i te whāinga. E toru ngā kaupapa matua hei whakakapi i te SEO: Te Whakauru, Te Mōhiotanga, me te Tikanga.
I konei, ka puta te kitea ehara i te mea mai i te hanganga miihini rapu, engari mai i te wheako i hangaia me te mōhiotanga matihiko. Ko ngā ihirangi e whakarato ana i te uara ki ngā kaiwhakamahi, e tutuki ana i ā rātou hiahia, e hanga hononga kare ā-roto ka kitea noa iho. E whakaatu ana tēnei me kite te SEO hei taputapu, ehara i te mea hei hua.
I roto i ngā kaupapa i whakamahia ai e au te ADEM, i aro atu ahau ki te whakapai ake i te wheako kaiwhakamahi, kaua ki te whakapai ake i ngā tūranga rapu miihini. Nō reira, nā te mea i kite ngā kaiwhakamahi he nui ake te uara o te pae, i piki ake te haere mai o te hunga mā te rapu ā-ipurangi me te tohatoha pāpori, ā, nō taua mea anō i piki ake ngā tūranga rapu miihini.
Mai i te SEO ki te ADEM! > He Tauira Hou
Ko te Hanganga Wheako Whakarerekētanga (ADEM) he tauira hou e haere ana i tua atu i te SEO, e aro ana ki te wheako kaiwhakamahi. Ko tēnei tauira e ahu mai ana i ngā taunga aronganui o te mamati, ehara i te pāngarau. Kei te noho tonu te SEO, engari he hononga iti noa iho i roto i te hanganga hangarau. Ko te hanganga tūturu he huinga o:
Te hopu ā-hinengaro taunga + Tukutahitanga ki te horopaki + Hoahoa ihirangi mātau + Whakarerekētanga whanonga ōhorere
Te panonitanga i kawea mai e ADEM:
- Ehara i te rautaki engari he pūnaha whakaaro
- Ehara i te hokohoko engari he kerikeri ihirangi
- Ehara i te haereere engari he taukē whai tikanga
- Ehara i te kitea engari he rongohia
Ka hangaia e tēnei whakarerekētanga he paerewa hou e awhi ana i ngā taha katoa o te wheako matihiko, e hopu ana i ngā taunga wairua me ngā kare ā-roto o ngā kaiwhakamahi, ā, e mahi tahi ana me rātou i roto i te ōritetanga mārama.
He Akoranga Take
I whakamahia e au te ADEM i roto i ngā momo rāngai me ngā kaupapa rerekē te rahi, ā, i eke ki ngā hua whakamiharo i ia wā. Anei ētahi akoranga take:
Hokohoko Ipurangi: Kaihoko Taonga Whare
I hoahoa ahau i tētahi wheako matihiko e ahu mai ana i te ADEM mā tētahi kaihoko taonga whare. Mā te tātari i ngā haerenga hokohoko a ngā kaiwhakamahi, i hopu ahau i ō rātou taunga whakaaro, ā, i whakarite i ngā ihirangi me te hanganga whakatere kia rite ki ērā.
Ngā Hua:
- Kua piki ake te wā i pau i runga i te pae mā te 35%
- Kua piki ake te reiti tāpiri-ki-te-kete mā te 30%
- Kua piki ake te reiti tahuringa mā te 15%
- Kua ara ake te kaute makona o te kiritaki mā te 20%
Hauora: Ataahua
I whakawhanakehia e au he rautaki hokohoko matihiko ADEM mō tētahi kamupene hauora. Mā te tātari i ngā hihiri hoko a ngā kiritaki me ngā whanonga rapu, i hoahoahia e au he ihirangi me ngā wheako tirohanga e tika ana mō ā rātou hononga kare ā-roto.
Ngā Hua:
- Kua piki ake te whakaurunga kaiwhakamahi mā te 40%
- Kua piki ake te wā arotake whārangi mā te 30%
- Kua piki ake te reiti toro atu anō mā te 25%
- Kua piki ake ngā taunekeneke pāpāho pāpori mā te 40%
Ngā Hua Rākau: Hoko Hua Ngāhere
I hoahoa e au tētahi wheako hokohoko e ahu mai ana i te ADEM mō tētahi paetukutuku hokohoko rarawe mō ngā hua ngāhere. Mā te tātari i ngā momo tirotiro me ngā āhua hinengaro o ngā kiritaki, i hanga e au he rautaki hokohoko whaiaro.
Ngā Hua:
- Kua piki ake te reiti whakaoti puka mā te 40%
- Kua piki ake te pai o te kiritaki mā te 35%
- Kua piki ake te wā i pau i runga i te pae mā te 30%
- Kua piki ake ngā waeatanga waea mā te 20%
E whakaatu ana ēnei akoranga take i te kaha o ADEM ki te whakatutuki i ngā hua whakamiharo i roto i ngā rāngai me ngā kaupapa ōritetanga rerekē. Ka waihangahia e ADEM tētahi wheako matihiko e hopu ana i ngā taunga wairua me ngā kare ā-roto o ngā kaiwhakamahi, ā, ka mahi tahi i roto i te ōritetanga mārama ki a rātou.
Te Pūrongo Mahi = Te Hurihanga o ngā Tohunga Whakaaro
He rerekē anō hoki te ine i te mahi i roto i te ADEM mai i ngā tikanga tuku iho. Kāore e ranea ngā inenga tawhito. Ko te tikanga me ine ko te whai tikanga, ehara i te mea ko ngā tau anake. Hei utu mō te 'bounce rate', ka tirohia ngā raraunga kare ā-roto pēnei i te roa o te aro, ngā inenga iti, te akiakinga o te whai wāhi, te kounga o te hurihanga. Ka mahi ngā pūnaha urupare mā te rongo i te kaiwhakamahi, ehara i te pātai atu ki a rātou.
Ko tēnei mōhiotanga mahi hou e aro ana ki te ine i te kounga me te hohonu o te wheako o te kaiwhakamahi. Hei utu mō ngā inemata tau, ka inehia te hohonu o te urunga o ngā kaiwhakamahi ki ngā ihirangi me ngā wheako, te nui o te uara e kitea ana e rātou, me te nui o te hononga kare ā-roto e hangaia ana.
I roto i ngā kaupapa i whakamahia ai e au te ADEM, me ngā mehua tuku iho, i whakawhanakehia e au he mehua hou hei ine i te kounga me te hohonu o te wheako kaiwhakamahi:
- Te Roa o te Aro: Te wā e aro nui ana ngā kaiwhakamahi ki ngā ihirangi
- Ngā Taunekeneke Iti: Ngā nekehanga iti a ngā kaiwhakamahi i a rātou e taunekeneke ana ki ngā ihirangi (neke kiore, panuku, me ērā atu)
- Te Tauhohenga Ngākau: Ngā tauhohenga ngākau a ngā kaiwhakamahi ki ngā ihirangi (emoji, ngā kōrero, me ērā atu)
- Te Kounga o te Hurihanga: Te kounga, ehara i te rahinga o ngā hurihanga (te pai o te kiritaki, te hokinga mai, me ērā atu)
Ka āhei ēnei ine i a mātou ki te arotake i te whai huatanga o te ADEM mā te ine i te kounga me te hohonu o te wheako kaiwhakamahi.
Paerewa ADEM
He paerewa hou te Hanganga Wheako Whakarerekētanga (ADEM) e hanga ana i te heke mai o te wheako matihiko. Ka hangaia e tēnei paerewa he hoahoa e aro ana ki te wheako kaiwhakamahi, e hopu ana i ō rātou taunga wairua me te kare ā-hinengaro, e tukutahi ana ki te horopaki, ka ārahi mā te mōhio.
Ehara a ADEM i te pūnaha hei whakakapi i te SEO. He hoahoa hou e whakauru ana engari e hipa ana i te SEO; e aro ana ki ngā kaiwhakamahi i runga i te māramatanga me te horopaki, ehara i te i ngā rauropi. Ko te pūtake o tēnei hoahoa ko te whakarei ake i te wheako kaiwhakamahi, te hanga hononga kare ā-roto ki a rātou, me te whakarato uara.
Kei te tere huri te ao matihiko, ā, kei te piki haere ngā tumanako a ngā kaiwhakamahi me tēnei huringa. E hiahia ana ngā kaiwhakamahi i nāianei ki ngā wheako whai tikanga me ngā wheako whai hua, ehara i te mea ko te uru atu ki ngā mōhiohio anake. Ko te ADEM he paerewa e tutuki ai ēnei tumanako, ā, ka haria te wheako matihiko ki tētahi taumata hou.
Ki taku whakaaro, i ngā rā kei te heke mai, ka tipu ake te ADEM, ā, ka waiho hei paerewa matua mō ngā wheako matihiko. Me te whanaketanga o ngā hangarau pēnei i te matauranga hōhonu, te ako aunoa, me te kaupapa whakarite hinengaro reo, ka kaha ake te ADEM, ā, ka taea te hopu i ngā taunga wairua me ngā taunga kare ā roto o ngā kaiwhakamahi me te tino tika.
Mā ngā whakahaere e tango ana, e whakatinana ana hoki i tēnei paerewa hou, ka whiwhi ratou i te painga whakataetae i roto i te ao matihiko, ā, ka taea e rātou te hanga whanaungatanga hohonu ake, whai tikanga ake hoki ki ā rātou kaiwhakamahi. He taahiraa a ADEM e hanga ana i te heke mai o te wheako matihiko, ā, e āhei ana i ngā kaiwhakamahi kia whiwhi wheako whai tikanga ake, whai uara ake, hohonu ake hoki i roto i te ao matihiko.
Te Whakamahi i te ADEM
Ko te Hanganga Wheako Whakarerekētanga (ADEM) he paerewa hou e hanga ana i te heke mai o te wheako matihiko. He mea nui te whakamahi i tēnei paerewa hei whiwhi painga whakataetae i roto i te ao matihiko, me te hanga whanaungatanga hohonu ake, me te whai tikanga ki ngā kaiwhakamahi.
Hei mārama ki te ADEM:
- Whakahaerehia he rangahau hohonu hei mārama ki ngā taunga wairua me ngā kare ā-roto o ngā kaiwhakamahi
- Whakahaerehia ngā ihirangi me te hoahoa kia rite ki te haerenga hinengaro o ngā kaiwhakamahi
- Whakamahia te whakatere mārama me ngā mātāpono mātau whaihangatia
- Whakahōu tonu te pūnaha mā te tātari i ngā whanonga a ngā kaiwhakamahi
- Inehia te mahi me te tikanga, kaua ko ngā tau anake
He taahiraa a ADEM e hanga ana i te heke mai o te wheako matihiko, ā, ka taea e ngā kaiwhakamahi he wheako whai tikanga ake, whai uara ake, hohonu ake hoki i te ao matihiko. Mā te tango i tēnei paerewa hou, ka taea e koe te arahi i te heke mai o te ao matihiko.
He Whakatakotoranga Wheako Whakarerekētanga (ADEM):
He ōritenga, ehara i te arotau.
He tukutahitanga, ehara i te whakatauranga.
He tikanga, ehara i te ine.
