Ukwakheka Kwesipiliyoni Okuzivumelanisayo (i-ADEM)
Imithetho yokuphila kwedijithali iyashintsha njalo. Kwake kwakuthi ukuthola izikhundla eziphezulu kungenziwe ngokubeka amagama ambalwa angukhiye. Namuhla, i-Google nezinye izinhlelo zisebenza ngezakhiwo eziningi eziqonda ukuziphatha kwabantu, inhloso, umongo, nesipiliyoni. Kulokhu okusha, ukuvumelanisa kuyaphumelela, hhayi 'ukulungiselelwa kahle'. Umgomo manje ukufinyelela abasebenzisi ngokuqukethwe okuhambisana nezimo zabo zengqondo ngesikhathi esifanele. Lokhu akuyona imidlalo yezikhundla; kuyisakhiwo sokuvumelana kwemvelo.
Ngemva kweminyaka yokusebenza kanye nokubuka emkhakheni wesipiliyoni sedijithali, ngithuthukise indlela entsha edlula i-SEO, egxile ezibalweni zengqondo nezomzwelo zabasebenzisi. Ngithi le ndlela ibizwa ngokuthi i-Adaptive Experience Architecture (ADEM) futhi namuhla ngifuna ukwabelana ngalesi sipiliyoni esijwayelekile nawe.
Ukuzalwa kwe-ADEM
Ngesikhathi ngidala okuqukethwe kwedijithali futhi ngiklama ulwazi lomsebenzisi, bengilokhu ngizwa sengathi kukhona okushodayo. Amasu e-SEO, izimiso zolwazi lomsebenzisi, namasu wokuqukethwe ayephathwa ngokwahlukana, engenalo indlela ehlanganisiwe. Ukwenza ngcono okwenziwe ngaphandle kokuqonda izidingo zangempela zabasebenzisi, izimo zabo zengqondo, nohambo lwabo lwengqondo kwaveza imiphumela engaphezulu futhi yesikhashana.
Ukuvala leli gebe, ngiqale ucwaningo olunzulu oluhlanganisa ingqondo yomuntu, isayensi yokuziphatha, ukuhlelwa kwengqondo ngolimi, kanye nobuchwepheshe bedijithali. Inhloso yami kwakuwukuthuthukisa uhlelo oluthuthukisa ulwazi lomsebenzisi lwedijithali hhayi ngobuchwepheshe kuphela, kodwa nangemizwa nangokwengqondo.
I-ADEM yavela ngenxa yale nqubo yocwaningo nolwazi. Lokhu akuyona nje isu le-SEO noma indlela ye-UX; kuyisakhiwo esiphelele esihlanganisa zonke izici zesipiliyoni sedijithali, sibamba izixhumanisi zengqondo zabasebenzisi, futhi sisebenza ngokuvumelana okungokwemvelo nabo.
Ubukhona kanye neZimiso Eziyinhloko ze-ADEM
I-ADEM iyindlela ebanzi edlula ukuqonda kwe-SEO yakudala, esekelwe ekuziphatheni kwabantu kanye nomuzwa wedijithali. Le ndlela igxile kokuhlangenwe nakho kwedijithali kwabasebenzisi, ukuthwebula izixhumanisi zabo zengqondo nezomzwelo, ukuvumelanisa nomongo, nokwakha ukwakheka okuqondisa ngokomzwelo.
Lesi sakhiwo akusiyona isu le-SEO. I-SEO ingxenye encane nje yalesi simiso esibanzi. Uhlelo lwangempela lumayelana no-ukuqonda ukuziphatha kwabantu, ukuhlela okuqukethwe kanye nomklamo ngokwalesi siqondo, kanye no-kwakha okuhlangenwe nakho kwedijithali okugobhoza ngokwemvelo.
Ukuzwa Inhloso Yomsebenzisi
Esifazweni sedijithali, okubalulekile akusikho imibuzo yokusesha, kodwa isisusa esingokomzwelo noma esisebenzayo esingemuva kokusesha. Sifuna izimpendulo hhayi ku-'Bathini abakuseshayo?' kodwa 'Kungani besesha manje?' Ukutholwa kwezixhumanisi zengqondo kwenziwa ngokwale nqubo: kungani umsebenzisi esesha lokhu manje? Izikhathi ezincane, imizwa, izimo zomongo ziyahlaziywa. Ithoni nohlobo lokuqukethwe kubunjwa ngokwalezi zimo zangaphakathi.
Emsebenzini wami, ngibonile ukuthi ngisho noma abasebenzisi besesha besebenzisa amagama angukhiye afanayo, balindele imiphumela ehlukene ezimeni zengqondo ezihlukene. Isibonelo, umsebenzisi osesha 'ukuthenga indlu' ufuna ulwazi olujwayelekile ngesikhathi socwaningo, kodwa ulindele amanani nezincomo ezithile ngesikhathi sokunquma. I-ADEM ithola lezi zimo zengqondo futhi inikeza abasebenzisi ngokuqukethwe abakudingayo.
Ukuvumelanisa Okungokomongo
Okuqukethwe kwakhiwe ngokuvumelana nezici ezifana nesimo sengqondo sabasebenzisi, isikhathi, idivayisi, kanye nendawo ebazungezile. Ulwazi olufanayo luthatha izincazelo ezahlukene ngaphansi kwezimo ezahlukene. Ngakho-ke, okuqukethwe akuphenduli nje kuphela 'okufunwa ngabasebenzisi' kodwa futhi 'ukuthi kungani bekufuna manje'.
Isakhiwo sakhiwe ngokwendlela yokuhamba kwengqondo njengokuqwashisa → ukucabanga → isinqumo → isenzo. Izigaba, izinhlobo zokuqukethwe, amafomethi ezihloko zihlelwe kulezi zinyathelo zohambo. Ngakho-ke, abasebenzisi bahlangana nokugeleza kokuqukethwe okufanele uhambo lwabo lwengqondo futhi bangathuthuka ngaphandle kokulahleka kulokhu kugeleza.
Ngesikhathi ngisebenzisa le ndlela kumaphrojekthi ami, ngaphawula ukuthi isikhathi abasebenzisi abasichitha kusayithi kanye namazinga okusebenzisana akhuphuke kakhulu. Ngoba lapho abasebenzisi behlangana nokugeleza kokuqukethwe okufanele uhambo lwabo lwengqondo, bathola inani elengeziwe futhi bakhe ukuxhumana okujulile.
Intuition Ehlelekile Nokuzulazula Okungokwemvelo
Isakhiwo sesayithi, ukugeleza kwekhasi, ukwakheka kokuqukethwe — konke kwenzelwe ukuyisa abasebenzisi endaweni efanele ngaphandle kokubenza banqume. Kudalwa imephu yohambo lwangaphakathi, hhayi imenyu. Isakhiwo sokuchofoza imenyu esijwayelekile siyayeka indlela yokuqondisa okungokwemvelo.
Ukubhala kwe-UX kanye nokuqukethwe okuncane kuhlelwe ngokwezinyathelo zokucabanga ezingaba khona zabasebenzisi. Izincazelo ezihambisanayo, amakhadi amancane osizo, namamojula wolwazi ahambisana namagama angukhiye ngaphakathi kokuqukethwe. Umgomo: Ukwakha isakhiwo esiphakamisa izimpendulo ngaphambi kokuba abasebenzisi babuze. Lokhu kwenza abasebenzisi baqhubekele phambili ohlangothini olufanele ngokomzwelo, ngaphandle kokucabanga okuqondile.
Esimweni esakhiwe yi-ADEM engisenzela isayithi lezentengiselwano, isikhathi abasebenzisi abasichitha emakhasini omkhiqizo sanda ngo-40%, kanti amazinga okufaka enqoleni anda ngo-25%. Ngoba abasebenzisi bakwazile ukuthola ulwazi abaludingayo kalula, ngaphandle kokulufuna.
Impendulo Yokuziphatha
Ukuchofoza, isikhathi sokulinda, ukusebenzisana akuzona nje izilinganiso, kodwa imikhondo yengqondo yomsebenzisi. Uhlelo luzibuyekeza ngokwalo ngokwemvelo ngokwale mikhondo. Ukuziphatha komsebenzisi kuyabhekwa futhi kuvumelaniswe ngokuqhubekayo, hhayi ngokungashintshi.
Ukujula kokuskrola, amaphuzu okuphuma asekelwe kwizigaba, ukusatshalaliswa kokunakwa kuyahlaziywa. Izincomo zokuqukethwe zenziwe ngokwesimo samanje somsebenzisi, hhayi esedlule. Idatha yokusebenzisana okuncane iza kuqala kunokuvivinywa kwe-A/B. Lokhu kwenza uhlelo luqhubeke luzibuyekeza futhi luzilungise ngokwezindlela zokuziphatha zomsebenzisi.
Emaqenjini lapho ngisebenzise khona i-ADEM, ngakha uhlelo oluhlala luvuselela isu lokuqukethwe ngokuhlaziya ukuziphatha kwabasebenzisi. Ngale ndlela, ngakha umuzwa wedijithali ovumelana nezidingo nokuziphatha kwabasebenzisi. Ngenxa yalokho, ukwaneliseka kwabasebenzisi namazinga okuguqulwa akhuphuke kakhulu.
Ukugeleza, Hhayi Ukushesha
Ukusebenza akukalwa ngamasekhondi kuphela. Okubalulekile akusikho ukuthi ikhasi livuleka ngokushesha kangakanani, kodwa ukuthi ulwazi lomsebenzisi lugeleza kahle kangakanani. Izindlela zokuhlola ze-SEO ezifana nokushesha kwekhasi nokuhambisana nefoni ziphathwa njengezingxenye ezibalulekile zesakhiwo ukuze kugcinwe ukugeleza kolwazi, hhayi nje ukuthola 'ibanga eliphumelelayo'.
Izinqumo zokuklama nokubhala ikhodi zisebenzela imizwa yomsebenzisi engabonakali. Lokhu kuqinisekisa ukuthi ulwazi lomsebenzisi luhamba kahle futhi aluphazanyiswa, ngakho abasebenzisi basebenzisana nokuqukethwe nolwazi, hhayi imininingwane yobuchwepheshe.
Esimweni se-ADEM engasakhayo sengosi yezindaba, esikhundleni sokwenza ngcono isivinini sokulayisha ikhasi, ngagxila ekufakweni kokuqukethwe okubushelelezi. Abasebenzisi babengakwazi ukusebenzisana nokuqukethwe ngaphandle kokulinda ikhasi ukuthi lilayishe ngokuphelele. Le ndlela yandisa kakhulu isikhathi abasebenzisi abasichitha kusayithi kanye nenani lezihloko ezifundiwe.
Okuqukethwe = Ukuzwana Kwemizwa
Okuqukethwe akulona ulwazi nje kuphela, kodwa kuyisakhiwo esixhumanisayo, esenza uzizwe, nesiqondisayo. Kubhalwe ukuze kuzizwe, kungafundwa. Okuqukethwe kudala isibopho semizwa ngokuvumelana nezimo nemizwa yabasebenzisi.
Lokhu kuzwana ngokomzwelo kuvumela abasebenzisi ukuthi bazibandakanye ngokujulile kakhulu nokuqukethwe futhi bakuqonde kangcono. Uma okuqukethwe kuvumelana nesimo sengqondo nesimo somzwelo sabasebenzisi, abasebenzisi bakuthola lokhu okuqukethwe kubaluleke kakhulu futhi kunenjongo.
Esuqhulweni lokuqukethwe engalwenzela ipulatifomu yezempilo, ngethule okuqukethwe ngamathoni ahlukene ngokuya ngesimo semizwa yabasebenzisi. Ngesikhathi ngisebenzisa ithoni elizolile neliqinisekisayo kubasebenzisi abakhathazekile, ngethule okuqukethwe okunokuhluzwa nokuningiliziwe kubasebenzisi abafuna ulwazi. Le ndlela yenze abasebenzisi bachitha isikhathi esiningi epulatifomu futhi babambe iqhaza kokuqukethwe okuningi.
Isakhiwo Sezobuchwepheshe = Isithwali Sesipiliyoni Esingabonakali
Izinto zobuchwepheshe ezifana nejubane lekhasi, ukuhambisana namaselula, ukufinyeleleka kuhlelwe njengengqalasizinda engabonakali yokusebenza kahle kwesipiliyoni. I-SEO lapha iyisendlalelo 'sengqalasizinda'. Isakhiwo sezobuchwepheshe siyisithwali esingabonakali esisekela futhi sicebise isipiliyoni somsebenzisi.
Lezi zingxenye zobuchwepheshe zenza ulwazi lomsebenzisi lube lula futhi lushelele, zivumela abasebenzisi ukuthi bazibandakanye ngokujulile nokuqukethwe kanye nolwazi. Uma isakhiwo sobuchwepheshe silula futhi singabonakali, ulwazi lomsebenzisi luba lula futhi lungaphazanyiswa.
Emaqenjini lapho ngisebenzise khona i-ADEM, ngiklame ingqalasizinda yezobuchwepheshe njengomphathi ongabonakali wesipiliyoni somsebenzisi. Ngokuthuthukisa izinto zobuchwepheshe njengesivinini sekhasi, ukuhambisana neselula, nokufinyeleleka, ngenze abasebenzisi bakwazi ukuzibandakanya ngokujulile nokuqukethwe nesipiliyoni.
Ukubonakala kuyiMiphumela, Akuyona Inhloso
Ukuvela phezulu kwezinjini zokusesha kungaba umphumela wemvelo walesi sakhiwo, kodwa akusoze kwaba yinjongo yodwa. Ngoba ukubonakala kuwumvuzo wesipiliyoni esihle, akuyona inhloso. Izinto ezintathu eziyisisekelo ezithatha indawo ye-SEO: Ukuzibandakanya, Intuition, kanye nencazelo.
Lapha, ukubonakala akuveli ekulandeleni izinjini zokusesha, kodwa kuvela kwisipiliyoni esakhiwe ngomuzwa wedijithali. Okuqukethwe okunikeza inani kubasebenzisi, kuhlangabezana nezidingo zabo, futhi kudala izibopho zomzwelo ngokwemvelo kuba nokubonakala okwengeziwe. Lokhu kukhombisa ukuthi i-SEO kufanele ibhekwe njengethuluzi, hhayi njengomphumela.
Emaqenjini lapho ngisebenzise khona i-ADEM, esikhundleni sokuthuthukisa izikhundla zezinjini zokusesha, ngigxile ekuthuthukiseni ulwazi lomsebenzisi. Ngenxa yalokho, ngoba abasebenzisi bathole isayithi liwusizo kakhulu, ithrafikhi yemvelo kanye nokwabelana ngezokuxhumana kwanda, okwenza ngokwemvelo ukuthi izikhundla zezinjini zokusesha zithuthuke.
Kusukela ku-SEO kuya ku-ADEM! > I-Paradigm Entsha
I-Adaptive Experience Architecture (ADEM) iyi-paradigm entsha edlula i-SEO, igxile kakhulu kokuhlangenwe nakho komsebenzisi. Le paradigm isekelwe emizweni yedijithali, hhayi ezibalweni zezibalo. I-SEO isakhona, kodwa njengesixhumanisi esincane engqalasizinda yobuchwepheshe. Isakhiwo sangempela siyinkomishi yalokhu:
Ukuthwebula izixhumanisi zengqondo + Ukuvumelanisa nomongo + Umklamo wokuqukethwe onengqondo + Ukuguquguquka kokuziphatha okusheshayo
Uguquko olwalethwa yi-ADEM:
- Akusiwona isu kodwa isistimu yokucabanga
- Akusiwona ukumaketha kodwa ukuvubukula kokuqukethwe
- Akusiwona ukuhamba kodwa ukuxhumana okunenjongo
- Akusikho ukubonakala kodwa ukuzwakala
Lokhu kuguqulwa kudala indinganiso entsha ehlanganisa zonke izici zesipiliyoni sedijithali, kubamba izixhumanisi zengqondo nezomzwelo zabasebenzisi, futhi kusebenza ngokuvumelana okuqondakalayo nabo.
Izifundo Zamacala
Ngisebenzise i-ADEM emikhakheni eyahlukene namaphrojekthi ezilinganiso ezahlukene, ngizuza imiphumela emangalisayo njalo. Nazi ezinye izifundo zamacala:
E-Commerce: Umthengisi Wefenisha
Ngiklame isipiliyoni sedijithali esisekelwe ku-ADEM somthengisi wefenisha. Ngokuhlaziya uhambo lokuthenga lwabasebenzisi, ngithole izixhumanisi zabo zengqondo futhi ngahlela okuqukethwe kanye nesakhiwo sokuzulazula ngokufanele.
Imiphumela:
- Isikhathi esichithwe kusayithi sande ngo-35%
- Izinga lokungeza enqoleni lenyuke ngo-30%
- Izinga lokuguqulwa lenyuke ngo-15%
- Amaphuzu okwaneliseka kwamakhasimende enyuke ngo-20%
Ukunakekelwa Kwezempilo: Ubuhle
Ngithuthukise isu lokumaketha ledijithali elisekelwe ku-ADEM lenkampani yokunakekelwa kwezempilo. Ngokuhlaziya izisusa zokuthenga kwamakhasimende kanye nokuziphatha kwawo ekusesheni, ngiklame okuqukethwe kanye nokuhlangenwe nakho okubonakalayo okufanele ukuxhumana kwawo ngokomzwelo.
Imiphumela:
- Ukubandakanyeka kwabasebenzisi kukhuphuke ngo-40%
- Isikhathi sokubuyekezwa kwekhasi sikhuphuke ngo-30%
- Izinga lokuphinda kuvakashelwe likhuphuke ngo-25%
- Ukuxhumana kwezokuxhumana nabantu kukhuphuke ngo-40%
Imikhiqizo Yokhuni: Ukuthengiswa Kwemikhiqizo Yasehlathini
Ngiklame isipiliyoni sokuthengisa esisekelwe ku-ADEM sewebhusayithi yokuthengisa imikhiqizo yasehlathini ngobuningi. Ngokuhlaziya izitayela zokuphequlula nokuba semqondweni kwamakhasimende, ngidale amasu okuthengisa enziwe ngezifiso.
Imiphumela:
- Isilinganiso sokuqeda ifomu senyuke ngo-40%
- Ukwaneliseka kwamakhasimende kukhuphuke ngo-35%
- Isikhathi esichithwa kusayithi senyuke ngo-30%
- Izingcingo ezingenayo zenyukile ngo-20%
Lezi zifundo zecala zibonisa indlela i-ADEM engayifinyelela ngayo imiphumela emihle emikhakheni eyahlukene namaphrojekthi ezinga elihlukile. I-ADEM idala ulwazi lwedijithali oluthwebula izixhumanisi zengqondo nezomzwelo zabasebenzisi futhi isebenza ngokuvumelana okungokwemvelo nazo.
Ukubika Kokusebenza = Ushintsho Lwezinzwa
Ukulinganisa kokusebenza ku-ADEM nakho kuhlukile ezindleleni zendabuko. Izindlela zokulinganisa zakudala azanele. Okufanele kulinganiswe ngumqondo, hhayi izinombolo nje kuphela. Esikhundleni 'sesilinganiso sokubuyela emuva', idatha yezizwelo njengobubanzi besikhathi sokunaka, izilinganiso ezincane, isifiso sokusebenzelana, ikhwalithi yokuguqulwa kuyalandelwa. Izinhlelo zempendulo zisebenza ngokuzwa umsebenzisi, hhayi ukumbuza.
Lokhu kuqonda okusha kokusebenza kuhlose ukukala ikhwalithi nokujula kwesipiliyoni somsebenzisi. Esikhundleni sezilinganiso zezinombolo, kukala ukuthi abasebenzisi bazibandakanya kangakanani nokuqukethwe nesipiliyoni, inani abalitholayo, nokuthi bakha uxhumano olungokomzwelo kangakanani.
Emaqenjini lapho ngisebenzise khona i-ADEM, kanye nezindlela zokulinganisa ezijwayelekile, ngithuthukise izindlela ezintsha zokulinganisa ezilinganisa ikhwalithi nokujula kwesipiliyoni somsebenzisi:
- Ubude Besikhathi Sokunaka: Isikhathi abasebenzisi abazibandakanya ngaso ngentshiseko nokuqukethwe
- Ukusebenzisana Okuncane: Ukunyakaza okuncane okwenziwa abasebenzisi lapho besebenzisana nokuqukethwe (ukundiza ngaphezulu, ukuskrola, njll.)
- Impendulo Yomzwelo: Izimpendulo zomzwelo zabasebenzisi kokuqukethwe (i-emoji, amazwana, njll.)
- Ikhwalithi Yokuguqulwa: Ikhwalithi, hhayi ubuningi bokuguqulwa (ukwaneliseka kwamakhasimende, ukuvakasha okuphindaphindiwe, njll.)
Lezi zindlela zokulinganisa zisivumela ukuhlola ukusebenza kwe-ADEM ngokulinganisa ikhwalithi nokujula kwesipiliyoni somsebenzisi.
Izinga le-ADEM
I-Adaptive Experience Architecture (ADEM) iyizinga elisha elilolonga ikusasa lesipiliyoni sedijithali. Leli zinga lakha ukwakheka okugxile kakhulu kuleso sipiliyoni somsebenzisi, lithwebula izixhumanisi zabo zengqondo nezomzwelo, livumelanise nomongo, futhi liqondise ngendlela enembile.
I-ADEM akuyona isimiso esithatha indawo ye-SEO. Kungumklamo omusha ohlanganisa kodwa odlula i-SEO; okubhekiswe kubasebenzisi ngokuya ngobuhlakani nomongo, hhayi ama-algorithms. Esimweni salo mklamo kukhona ukucebisa ulwazi lomsebenzisi, ukwakha izibopho zomzwelo nabo, kanye nokunikeza inani.
Izwe ledijithali lishintsha ngokushesha futhi okulindelwe ngabasebenzisi kuyanda ngalokhu kushintsha. Abasebenzisi manje bafuna ukuzwa okuqondakalayo nokunenani, hhayi ukufinyelela ulwazi nje kuphela. I-ADEM iyindinganiso ehlangabezana nalokhu okulindelekile futhi ithatha ulwazi lwedijithali iye ezingeni elisha.
Ngikholwa wukuthi esikhathini esizayo, i-ADEM izothuthuka kakhulu futhi ibe yindinganiso eyisisekelo yesipiliyoni sedijithali. Ngokuthuthuka kobuchwepheshe obufana nokwenziwa kobuhlakani, ukufunda komshini, nohlelo lolimi lwezinzwa, i-ADEM izoba namandla kakhulu futhi ikwazi ukuthwebula izixhumanisi zengqondo nemizwa yabasebenzisi ngokunembe kakhudlwana.
Amaqembu athatha futhi asebenzise lo mthetho omusha azothola inzuzo yokuncintisana ezweni ledijithali futhi akwazi ukwakha ubudlelwano obujulile nobunenjongo nababasebenzisi bawo. I-ADEM iyisinyathelo esibumba ikusasa lesipiliyoni sedijithali futhi sivumela abasebenzisi ukuba babe nesipiliyoni esinenjongo kakhulu, esibaluleke kakhulu, nesijulile ezweni ledijithali.
Ukwamukela i-ADEM
I-Adaptive Experience Architecture (ADEM) iyindinganiso entsha ebhumba ikusasa lesipiliyoni sedijithali. Ukwamukela le ndinganiso kubalulekile ukuze uthole inzuzo yokuncintisana ezweni ledijithali nokwakha ubudlelwano obujulile nobunenjongo nabasebenzisi.
Ukuqonda i-ADEM:
- Yenza ucwaningo olujulile ukuze uqonde izimo zengqondo nezemizwa zabasebenzisi
- Hlela okuqukethwe kanye nomklamo ngokuvumelana nohambo lwengqondo lwabasebenzisi
- Sebenzisa ukuzulazula okungokwemvelo kanye nezimiso zokuhlela ezinengqondo
- Buyekeza njalo uhlelo ngokuhlaziya ukuziphatha kwabasebenzisi
- Kala ukusebenza ngokusho okubalulekile, hhayi izinombolo nje kuphela
I-ADEM iyisinyathelo esibumba ikusasa lesiphiwo sedijithali futhi esenza abasebenzisi babe nokuhlangenwe nakho okunenjongo kakhulu, okuwusizo kakhulu, nokujulile kakhulu ezweni ledijithali. Ngokwamukela leli zinga elisha, ungaba ngophayoli wekusasa lezwe ledijithali.
Ukuklanywa Kwesipiliyoni Okuzivumelanisayo (i-ADEM):
Ukuzwana, hhayi ukwenza ngcono kakhulu.
Ukuvumelanisa, hhayi ukuhlela.
Incazelo, hhayi izilinganiso.
